LA BRAKELESS – Los Angeles Westside Finally has the Ultra-Cool Fixie Shop it Deserves

Nestled on the busy bike-laned Venice Boulevard in West LA is a little bike shop that is simply perfect, if you are a fixed gear rider. LA Brakeless is so unobtrusive that you could easily pass by it several times before finding it. For fixie lovers, that just might make this cute little LBS even more alluring. Just Riding Along, out of the corner of your eye, you see a bike leaning against a storefront that’s more set back  from Venice Blvd than other stores. Like a bright light shone in your eyes, all of a sudden, you see the bling, bling, bling in the window. You realize, this must be it…

LA Brakeless, still with no sign

LA Brakeless, still with no sign

Walking up to it, I realized that THIS is the Local Bike Shop gone all sorts of right. Their presentation is sleek and beautiful. There is no want for annodized parts here; every color that you can think of is here, and presented as the jewelry that they are.

Inside the Store

Inside the Store

Sugino Display

Sugino Display

As slick as the components looked, I expected all sorts of hipster attitude, and worried that my first purchase here, ironically, a brake (for my Xtracycle), would be judged as harshly as my “far too blue” Ourys. I looked particularly girly that day, wearing a dress on a single speed Xtracycle. Would anyone even talk to me? Well, I got exactly the opposite, of attitude. Laid back and young, the owners of this store and their workers understand that their customer is everyone from the housewife to the hardcore. They don’t talk down to anyone, nor do they oversell anything – they don’t have to. Their stuff is so carefully picked and displayed, that it speaks for itself even if you don’t know that much about bikes. The owners, Anna and Efram are both absolute sweethearts, and obviously very talented young entrepenuers. I have no doubt that this shop will catch on, and the coffee shop next to them will be forever grateful.

Oooh, Yummy new Ourys

Oooh, Yummy new Ourys

Soma Soma Soma

Soma Soma Soma

I could definitely imagine saving $800 hard earned bucks, and building up a special fixie here, one with a symbiotic personality to match me. Oh wait, I did that! This is the bike shop that inspired me to build Girl Hero – the bike -now you can see why.

Brands are very carefully picked here; for anyone who knows parts, this is a welcome relief from the occasional fixie component one might find in your average shop. In addition to the traditional fixed gear brands, they also have the rest of the fixie culture lifestyle brands. Cool knog bags and gloves, and Nutcase Helmets are displayed as achingly yummy eye candy.  I’ve been there a few times now, all very good experiences, so I feel comfortable throwing my support to them. The other REALLY cool thing about them: they are open from 11am until 9pm Monday-Saturday(Sun 11-6), which is far more convenient than the shop that closes most nights at 6pm, before people leave work.  Smart.

LA Brakeless

12220 Venice Boulevard

Los Angeles, CA  90066

310-294-9051

www.LABrakeless.com

Annodized Handlebar du jour?

Annodized Handlebar du jour?

Colored Chainring Bolts

Colored Chainring Bolts

Nutcase Helmets

Nutcase Helmets

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5 Responses to “LA BRAKELESS – Los Angeles Westside Finally has the Ultra-Cool Fixie Shop it Deserves”

  1. Anne Gregor Says:

    George, looking good. We all miss you!! LOve ya, mom

  2. Ed Says:

    Do you guys sponsor?

  3. davenycity Says:

    great blog thank you

  4. fubarbicycleproducts Says:

    cool bikes..! great blog!

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