Bike Attack Bike Shop
2400 Main Street
Santa Monica, CA 90405
Ericson and his wife Kitty, owners of Bike Attack can often be found in the back of their small but well stocked shop. The vibe of the shop is laid-back, but someone is always there to help you if you want, which makes being there very comfortable. It can be said that the soul of this shop has its roots in downhill mountain biking (Ericson and Kitty used to race), but that its heart is dedicated to charity riders. It was heartwarming to see Kitty’s eyes light up when I told her that I was a charity rider (for AIDS Lifecycle). I think that says a lot about just how dedicated this shop is to charity rides. In fact, every Saturday morning at 8:00am they have an ALC training ride leave from the shop. They, get there a couple of hours early to open up the shop for this, and (this is extraordinary) feed the meters (of course, you provide the quarters) while you ride, so you don’t get ticketed. It can’t be easy having a shop in an area that has a lot of metered parking, and I think they’ve gone the extra mile to come up with a solution to help the charity riders.
One of the best features of this shop is the opportunity to have your bike built by Andrew, partner to Ericson and Kitty. He builds bikes with artistry and care; Andrew consistantly pick components of both the highest quality, and best eye-appeal. Then he puts it all together on the coolest frames. It’s easy to spot Andrew’s builds in Bike Attack: just look for the best color combinations. Then take note of the Chris King, the Thomson, the XTR, etc. As owner of a great build of his, a Redline Conquest Pro ti Cycloross bike, I can say that his build is tight and solid, alignment and shifting sharp and precise. Andrew is a true craftsman, and I’m proud to have one of his builds. I was also quite delighted to display his latest women’s sized beauty: a green commuter fixie with pink accents in size 49 cm, at the Grand Opening of my boutique. This bike is now back at Bike Attack, just waiting for some lucky gal who just happens to need a great fixie.
The location is mere pedal strokes away from the Venice Boardwalk / bike path, which means that they have their fair share of cruisers and other commuter bikes. But they also have a surprising amount of upscale bike brands, both road and mountain. Brands of note are Litespeed, Intense, Foes, Brodie, Masi, Terry, and there are lots more. In looking at their brand choices, it’s easy to see that they go for small, quality brands.
They also have a great selection of Terry cycling clothing, which is a wonderful and rare find in the LA area.
Location: Venice Beach/ Santa Monica
Discounts: 15% off to all ALC riders and club members