Update: Sept 27th 2010
So far, about half the women surveyed said they recognize these, shall we say, regrettable sales tactics. But the other half say they have no problem in their local bike shop, or that their shop has improved. It makes me think that things are changing, but we have yet to reach the tipping point when it comes to the female cycling consumer. There are truly great cycling products available for women nowadays. So why are they not making it on the the floor the of local bike shop? Why are these bike shops still not connecting with their female clientele?
Could it be that they need a lesson on “Selling to Women?”
This was the title of a seminar I attended at Interbike, put on the Outdoor Industries Women’s Coalition. It was a wonderful seminar and panel discussion; I personally walked away with new ways to help women feel more comfortable and confident about cycling purchases, and the whole shopping experience while in their local bike shop.
However I couldn’t help but notice that most of the audience were female. I have to say, it felt a bit like preaching to the choir. Why didn’t male dealers/buyers/ local bike shops owners jump at this chance to learn about how to easily increase their customer base?
Guys, if you were at Interbike,why didn’t you check out this seminar? What would get you to go to a seminar like this?
Members of the press who attended, what did you think? (By all means, post a link to your site in the comments).
(coming soon: Women’s Products at Interbike: A First Look)
Have Things Changed for Women in Bike Shops?
About a year ago, I made this cartoon series called “Jane Meets Bike Shop”. I’ve reposted two of them here.
Would it surprise you if I said that this was actually more than just a joke?
These were based on a compilation of real experiences of many women. OK, perhaps with a bit a humor and sarcasm, but my question today is:
Have things changed over the past year?
Is it any easier for a woman to “through a leg over” a bike in her size, at the bike shop? Are women getting treated with more respect as a consumer, at the bike shop?
Take a look, then take the quick poll at the bottom. (please leave a comment, if you like).
Jane Meets Bike Shop
Some women of a town would like to enjoy riding their bike. However, the one “good” shop in town just isn’t very good when it comes to understanding the female cyclist.